Bath Business and Society
Thought leadership from Bath's School of Management
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Review: Bewitching Consumer Culture: Witchcraft, Feminism and Markets
Dr Roman Pavlyuchenko delivers his verdict on the latest book from Dr Lorna Stevens – which explores the growing interest in witchcraft in the marketplace and reveals how the witch has evolved into a feminist heroine for our times. ...
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PhD profile: Maria Gratsova
Maria is a third-year PhD student in the Strategy & Organisation Division, researching cooperation and togetherness in the context of third places. She explains the importance of public spaces, how a PhD changes your identity and why it’s important to...
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Same couples, different answers: how who answers the survey shapes findings on gender and housework
Dr Joanna Syrda studies how income and unpaid labour are negotiated within heterosexual marriages. Here, she explains why a basic survey-design choice – whether the husband or the wife answers – can change the evidence researchers use to study housework...
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PhD profile: Arjun Chatterjee
Arjun has just completed a PhD focusing on how artificial intelligence can be applied in finance. He explains why passion isn’t enough for a PhD, how AI can help avoid equations, and the unexpected similarities between stock markets and airflow...



